PORTFOLIO
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Developed engaging concept of popular character Ah Lian quizzing tourists about Singapore to promote Resorts World Sentosa's deals for National Day. The video went viral, garnering over 1 million organic views across all social media channels and achieving high brand recall for the client.
Pre-production role: Concept, Script, Timeline, Call Sheet, Budget, Client Management Production role: Assistant Director Post-production role: Assistant Director, Social media captions, Thumbnail art direction |
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Promoted ACUVUE's O1DA contact lenses through a localized and comedic narrative. Weaved in extensive client messaging into a short and entertaining video. Video garnered over 240k organic views across all social media channels.
Pre-production role: Concept, Script, Call Sheet, Budget, Client management Production role: Director Post-production role: Director, Social Media captions, Thumbnail art direction |
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Oversaw delivery of high quality video through leadership and strategy. Co-edited video with editor and delegated clear roles to all available crew. Distinguished video through selection of high tempo music and weaved in light-hearted interview USP.
Pre-production role: Concept, Call Sheet, Budget, Client management Production role: Director Post-production role: Director, Editor |
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Conveyed compelling message that it is never too late to turn one's life around by sharing the inspiring story of former drug abuser turned motivational speaker Bruce Mathieu. Highlighted his disadvantages and virtuous qualities whilst deemphasizing his mistakes to create empathy and support. Video received 100% positive engagement.
Pre-production role: Concept, Script, Call Sheet, Budget Production role: Director Post-production role: Director, Social media captions |
ITE - The Future Starts from Within
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Developed meaningful and inspiring concept that showcased brilliant individuals from ITE. Demonstrated how ITE equips its students with advanced and in-demand skills for the work force. Video achieved over 195k views.
Pre-production role: Concept, Script, Storyboard, Call sheet, Budget Production role: Director, Production design Post-production role: Director, Social media captions, Thumbnail art direction |
Interview with Yee Wee Tang, Grab Singapore
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Interviewed Yee Wee Tang, Country Head of Grab Singapore, to promote Grab's current and future range of services. Video achieved over 180k organic impressions.
Pre-production role: Concept, Script, Call Sheet, Budget, Client management Production role: Assistant Producer Post-production role: Social Media captions |
Unilever #ShiokFoodFind
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Wrote a comedic narrative about the joy of sharing to promote Unilever's #ShiokFoodFind campaign. Video achieved over 330k organic impressions.
Pre-production role: Concept, Script, Call Sheet, Budget, Client management Production role: Assistant Director Post-production role: Social Media captions |
