PORTFOLIO

OL Shirley Goh eyes her office crush ​😆

Delivered concept and script in 1 week (std. 3 weeks). Incorporated extensive client messaging fluidly into video whilst keeping it entertaining and short. Viewers expressed appreciation for the comedic content and shared the video extensively with their network. 
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Pre-production role: Concept, Script, Call Sheet, Shooting Schedule, Budget, Client management
Production role: Director
Post-production role: Director, Social Media captions, Thumbnail art direction

NETS Partners Appreciation Night 2019 

Oversaw delivery of high quality video in 5 days (std. 8 days) through working extra hours with editor to co-edit video, delegating clear roles to all available crew and strategy (deliberate selection of high tempo music to distinguish from conventional corporate videos, careful thought put into weaving in USP of funny interviews into video). Oversaw a successful shoot. 

​Pre-production role: Concept, Call Sheet, Shooting Schedule, Budget, Client management
Production role: Director
Post-production role: Director, Editor

TEEN CHALLENGE X Michelle Chong Productions: Road to Redemption, Bruce's Story

Michelle Chong Productions worked with Teen Challenge to tell the story of former drug abuser
turned motivational speaker Bruce Mathieu. To create empathy and support for Bruce, our strategy was to highlight his disadvantages and virtuous qualities, whilst deemphasizing his mistakes. We also had Bruce read the script in Hokkien as it gave his story a raw and relatable quality. Amplified on Michelle Chong's social media platforms, the video received 100% positive engagement, with viewers commenting how they have been inspired by Bruce's story. 

​Pre-production role: Concept, Script, Call Sheet, Budget
Production role: Director
Post-production role: Director, Social media captions

RWS X Ah Lian: How well do tourists know Singapore?

Developed engaging concept of candid Ah Lian interviewing tourists. Brought in 50% of interviewees through thoughtful questions that eased them into participating. Video garnered 1 million+ views across Michelle Chong's social media platforms, with viewers enthusiastically sharing the video with their network, tremendously boosting the reach of client's messaging. 
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​Pre-production role: Concept, Script, Call Sheet, Budget
Production role: Assistant Director
Post-production role: Assistant Director, Social media captions, Thumbnail art direction

HEADLESS

HEADLESS is a personal short film inspired by Saturday Night Live's LASER CATS. Due to budget constraints, LASER CATS had an amateur charm to it, which I felt served the comedy well. I wanted to do something similar so I grabbed my skateboard, borrowed my mum's car and shot HEADLESS! There are 3 reasons why the film's titled HEADLESS, can you guess why??

Pre-production role: Concept, Script, Call Sheet, Shooting Schedule, Budget, Costume Design
Production role: Director, Actor
Post-production role: Director, Editor, VFX